Bing?s Biggest Redesign Yet Puts Pure Algorithmic Results Up Front, Sticks Context and Social In The Sidebar

Bing today begins the rollout of a major redesign that separates search results into three panes: pure, algorithmic, text-focused results in the center; context like maps, reviews, and actionable input fields to the right; and social assistance like friends and experts who can help on the far right. The redesign is Bing's answer to "Search Overload" -- the exhausted feeling people get from today's search results pages that have become a cluttered mess of links, tools, social, maps, and actions. Microsoft is looking to take advantage of public discontent with Google recent missteps in design and social. Bing aims to frame Google as impure, with its desire to highlight Google+ distorting the quality of search result ranking. If it works it could claw market share away from Google and make search a real two-horse race. The rollout will reach the U.S. over the next few weeks, then the world, but you can sign up here for early access to the new Bing (and unfortunately its newsletter too).

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