What To Know About Real Estate Mobile Marketing | Absolute ...

Realtors who still rely on print advertising have yet to realize the advantages, and cost savings, of going digital. Real estate mobile marketing prevents the hassle of taking out print ads, or printing up property fliers. As part of a digital strategy, digital marketing allows realtors to reach out to prospective buyers for a low cost, using no paper. Digital also gives realtors an environment in which to be proactive, rather than reactive, when assessing customer needs.

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Mobile marketing is the process of engaging customers, using a mobile device. Realtors who have cellular phones already know that their accessibility helps them serve their clients at any time of the day or night. Taking that cellular phone, and then using it as a marketing tool, gives the realtor a competitive edge, with a clientele that is always growing more digitally savvy.

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Realtors are set back in a reactive position with print ads, and even with websites. In both cases, realtors have to wait for clients to contact them about the property. Even fliers will never be picked up unless a client actually sets up a property showing. Ideally, realtors should be able to proactively market their listings to potential clients. Mobile capability will give realtors a platform in which to be more assertive, while, at the same time, saving money.

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Digital advertising may be realized in a number of ways. When realtors list a new property, for instance, they may choose to send the information to clients, using text messaging. Or, when an open house is about to begin, realtors could sent a text message to interested clients in their database.

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SMS offers clients the chance to acquire important information, right on their smart phone. Realtors could set up a service, which would allow clients to text a keyword to a certain number, in order to receive property information. This service would replace the fliers that are often left at property sites, generating instant information for the client at minimal cost to the realtor.

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Advertising is only one aspect of an overall digital strategy. Many clients use their phones to look at property information online. For this reason, realtors should ensure that their websites are easily navigated with a smart phone, and that they do not publish too much Flash content. Additionally, good visuals on a website are important, and realtors may even consider adding a video element to their pages.

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Digital strategy may include advertising on third-party websites. Websites, like Trulia or Zillow, offer realtors the opportunity to advertise their listings. Additionally, both sites have an excellent mobile interface, which has rich visual features. In addition to real estate sites, realtors should employ social media as another way to communicate with clients. Property updates, or other information, would appear directly in the user?s news feed.

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Real estate mobile marketing completely changes the focus of advertising for a realtor. By taking advantage of smart phones and computers, realtors will bring their services up-to-date with the lifestyles of most of their clients. Also, technology provides convenient services to clients, for a fraction of the cost of paper.

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Dave is a real estate professional who specializes in techniques for real estate marketing.

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